Compassion is why
The banking industry is not exactly known for its empathy. That's why ATB strives to be so different. We created Four Directions Financial—in partnership with Boyle Street Community Services—so that people living in poverty or on the street had a safe, secure place to do their basic banking. Identification is often a challenge for the homeless, so we developed biometric technology to allow clients to be securely identified through a fingerprint or eye scan. Four Directions does not just bring banking to this community, it brings dignity, respect and a sense of hope.
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